My interpretation of this film was based on the idea of consumer spending and buying habits and how their habits are affecting other aspects of their lives such as family. Within this video recreation I wanted the viewer to feel a sense of dizziness and confusion about the overall message. The chaos within the video is a representation of the lifestyle that consumers lead. Instead of a person being grounded and consuming their real life, they live through materialistic products and put a greater emphasis on unnecessary purchases. The video is showing the affects that modernization is creating on the natural world. Our generation is the sum of our current achievement; we have built more than all previous generations together, but somehow we do not register on the same scale. The images and movements within the film portray a sense of “junkspace” creating randomness without a true balance. The music playing throughout the film compliments the underlying theme of disorientation.
Link to original video:
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